Pizza Paradiso
As part of the studies, we were asked to choose a topic and do branding for it, and the topic I chose was to create an Italian pizza brand. the goal was to produce a modern Italian pizza brand. The process includes creating a logo, packaging, and brand language. Pizza Paradiso is an Italian pizza whose concept is special packaging for each city in Italy, while maintaining the values of that city.
Creating the brand
The field of fashion is very tricky, in order to understand modern styles of clothing you need to be interested in the field. There are many people who are not interested in fashion, and they do not know how to choose appropriate clothing for a variety of events. Moreover, there are people who are ashamed to consult with people about their clothing.
Pizza Paradiso is much more than just a pizza.
design process is rooted in creating a cohesive brand experience. Every element, from the logo to the menu design, is crafted with intention, reflecting the brand’s identity and values. The design process emphasizes consistency, ensuring that the visual language across packaging, interiors, and digital presence speaks the same message of authenticity and warmth.
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